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Purpose

The value exchange at work has expanded. No longer is it about hours worked in exchange for a paycheck. It's about being part of a group — a community — with common goals and shared values. Today's workers want their employers to stand for something.

At the same time, employers face pushback from political actors and other forces to minimize "distractions" and focus on creating shareholder value. How do they meet the demands of both groups and keep their business afloat? And what do they want and believe in themselves? Through our Purpose practice, we'll help you figure out what it is you stand for and why.

Organizational identity development

These days employees bring their whole, authentic selves to work. They not only wear their identity on their sleeves. They carry with them their beliefs and values. And they expect their employers to believe similarly. As teams grow more diverse, organizational identities become a bit of a mess.

Let the generous listeners and integrative thinkers in our Purpose practice help you hear the signal through the noise and craft an organizational identity that reflects who you are and who you want to become.

DEI risk management

Diversity is up for debate. What is it good for? And what has it done for us lately? These are questions, it seems, everyone is asking.

Perhaps your DEI progress has stalled. Maybe you need to tweak a few things. You might need an entire overhaul. Whatever the case, our skillful Purpose team can help you manage risks, make progress, and stay true to who you are as an organization.

Meet your team

Paul B. Tucker
Founder & Managing Partner

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